A Marketing Resolution for the New Year – Generate “Measured” Business in 2008

It’s a great time to reflect on what you did last year and make plans for what you're going to in the New Year.

Did you generate the business you felt you deserved in 2006 with the marketing dollars you spent?
Next year at this time would you like to say “I feel great about the ROI (return on investment) I generated from the marketing investments I made”?

With Specialty Magazines, Direct Mail, Websites, Email, Blogs, RSS, Wikis, Mobile Marketing, Satellite Radio & TV, Tivo, Cable, Billboards (even Bathroom Wall ads) and more, it’s tougher than ever to market effectively to your prospects and customers. The only way you stand a chance is to develop a systematic approach to your marketing.

A “Measured Marketing System” helps determine which marketing techniques are working and which are not. This enables you to refine your marketing investments to become continually more productive and cost effective.

The foundation of a Measured Marketing System:

Established Marketing Goals – what do you want to achieve in 2006? Be as specific as you can. Maybe your goal is to acquire more new customers or cross-sell and up-sell to current customers or retain customers longer.
Customer & Prospect profile database – a key to successful marketing is truly understanding your customers. You need to know what they want & why, how they want it, where they get their information to purchase your types of products or services, etc. The more you know about your customers, the better you can serve them and the longer they’ll buy from you….AND, it helps you acquire more customers like them.
Marketing-Focused Website – this is where most people begin their shopping process today. Make sure your website is ready to perform or you can lose a prospect in seconds. Your website should do two things: Quickly tell prospects why they should buy from you and make it easy for them to buy from you.
Marketing Effectiveness Measurement System – The right metrics for your situation and a systematic way to measure them is how you determine which marketing efforts are winners and which ones you should dump.

Start now. Make a resolution to generate “measured business” in 2007 so next year at this time you’ll be smiling about the progress you’ve made. Click Here